ESQNews.id, JAKARTA – Amidst a massive wave of disruption demanding swift evolution from the business world, the role of Human Resources (HR) has transformed into a critical cornerstone of modern organizational survival.
Standing on the prestigious stage of the 20th HR EXPO held at the Jakarta International Conference Center (JICC) on December 10-11, 2025, renowned human capital expert Rina Sarif emphasized that HR serves as the backbone, the conscience, and the future-shaper of every organization.
Rina Sarif, who currently serves as the Advisor to President HC Transformation ESQ Corp and Senior Regional HR Advisor ESQ Corp, delivered a highly anticipated keynote titled "Leading Beyond Code: Leadership in the Disruptive Era."
Rina Sarif, The Kuala Lumpur-based former Group CHRO and Certified Master Coach—who was recently recognized as a 2025 Top 100 Most Influential HR Leader and 2025 Top 50 Most Influential Woman HR Leader—addressed an amazingly full-house audience of HR practitioners, executives, and corporate thinkers.
"Across Southeast Asia, I see one truth: Disruption does not destroy organizations who refuse to evolve; it destroys leaders' courage. And today, HR leaders showed the opposite—curiosity, and commitment to evolve faster than the world changes," Rina asserted.
Navigating the Pulse of Disruption
During her highly engaging and high-energy session, Rina delved into Indonesia's strategic position at the epicenter of global disruption. She outlined four critical realities that organizations must address immediately:
* Indonesia’s pivotal standing amidst rapid regional economic and digital shifts.
* The undeniable rise of AI-driven talent decisions in modern workplaces.
* The massive 39% skills shift projected to rewrite workforce requirements by 2030.
* The urgent need for a new leadership DNA tailored to navigate this unprecedented era.
Formulating the Future via 'E.S.Q.D.N.A'
As a tactical response to these disruptions, Rina introduced a groundbreaking leadership model framework designed to cultivate agile, innovative, yet deeply human-centered leaders, known as E.S.Q.D.N.A:
*E - Enlightenment: Leading with deep consciousness, ethics, and a profound sense of purpose.
*S - Systemic: Adopting a holistic, integrated approach to understanding organizational ecosystems.
*Q - Quantum Change: Driving massive, high-impact transformational leaps rather than mere incremental adjustments.
*D - Dynamic Culture: Cultivating an agile, highly adaptive, and resilient corporate culture.
*N - Neuro Coaching: Utilizing brain science and advanced coaching methodologies to unlock human capital potential.
*A - AI and Innovation: Leveraging cutting-edge technology and artificial intelligence to accelerate growth without losing the human touch.
"It was such a joy sharing this model with so many forward-thinking leaders. I felt the energy in the room was fully engaged, reflective, and optimistic—proving that HR in Indonesia is ready not just to adapt, but to lead transformation at scale," she added.
A Celebration of Two Decades of Dedication
The climax of her session was marked by the presentation of a Certificate of Appreciation to Rina Sarif for her continuous thought leadership and dedication to the Southeast Asian HR community.
Expressing her thoughts later on her professional LinkedIn network, Rina extended her deep gratitude to the organizers, Intipesan Conference.
She gave a special shout-out to Kus Heryuwono, Melani Fitri Valupi, and Slamet Supriyanto for painstakingly and consistently pulling off this benchmark event every year for 20 years.
She also acknowledged the steadfast dedication of her ESQ Corp (ACT Consulting International) team.
"I am humbled and energized to continue serving the HR community in Southeast Asia towards building future-ready, human-centered organizations.
Here's to leading with purpose, empathy, consciousness, and courage. To the Indonesia HR Community—the future is ours to shape," Rina concluded.
